About Us
Turning houses into homes, one conscious choice at a time.
Our Story: Why We Started
The Yellow Dwelling began as a deeply personal project. When we, Abhinayah and Nandakumar - moved into our first home in Bangalore, we wanted our space to reflect our love for nature, clean design, and meaningful living. But as we searched for furnishings that were eco-friendly, thoughtfully made, and aesthetically pleasing, we quickly realized how limited the options were.
What we found in the market didn’t align with our values. Most home furnishings were either mass-produced using synthetic materials or came at a premium that made them inaccessible to most. That gap led to a new idea—what if we could create a brand that was rooted in sustainability, celebrated natural materials, and made well-designed home décor available to more people?
That idea grew into what is now The Yellow Dwelling. What started as a personal search became a purpose-led business. Today, our brand is committed to creating home furnishings that are contemporary in design, conscious in spirit, and made with care—for your home and for the planet.
Our Philosophy: Designed With Purpose, Made With Integrity
Our mission is simple: to offer thoughtfully
crafted home décor using natural materials, through processes that are ethical,
transparent, and environmentally responsible.
1. Natural Fibres
We work exclusively with sustainable, biodegradable materials like cotton, linen, jute, river grass, and banana fibre. These fibres are safe for your home and gentle on the environment—decomposing naturally at the end of their life cycle without contributing to landfill waste.
2. Safe Colors
We use only OEKO-TEX Standard 100 certified, water-based dyes. Free from harmful chemicals, they’re safe for your family, your pets, and the artisans who work with them. This means every product you bring home meets both aesthetic and health-conscious standards.
3. Sustainable Process
Sustainability for us is holistic. From responsible sourcing to low-waste production and mindful shipping, every stage of our supply chain is optimized for minimal environmental impact. Fabric offcuts don’t go to waste, they are repurposed into accessories like coasters, pouches, dolls, and more.
4. Locally Made
We take great pride in being a homegrown brand. Almost all of our materials are sourced within India, and every product is made by skilled artisans and small-scale production teams across the country. Supporting local talent and creating meaningful employment is as important to us as the products we deliver.
What We Make – Designed for Comfort, Made to Last
At The Yellow Dwelling, we believe that every room tells a story. Our products are designed to help you shape that story—through textures, colours, and thoughtful details. Each item is made using natural fibres and safe dyes, combining timeless design with everyday functionality.
We focus on four core categories, each crafted with care to elevate your living space – Curtains & Blinds, Cushions, Dining & Bedding.
We believe that the value of a product lies not just in how it looks, but in how it’s made. Our team of experienced tailors, artisans, and production staff work with precision and pride, paying close attention to every seam, stitch, and finish
Meet the People Behind the Brand
Abhinayah – Co-Founder, Creative & Marketing Lead
A management graduate with over 12 years of corporate experience in finance and strategy, Abhinayah transitioned into entrepreneurship to bring her creative instincts and sustainability-driven philosophy to life. She leads design, branding, and visual storytelling at The Yellow Dwelling. When not curating collections, she’s often in her garden, dabbling in DIYs or painting with her son.
Nandakumar – Co-Founder, Operations & Systems Lead
With 15 years of experience in sales, marketing, and technology, Nanda handles the brand’s operational backbone—manufacturing, tech systems, logistics, and process improvement. A constant innovator and nature enthusiast, he brings systems thinking and entrepreneurial energy to the brand. In his downtime, he’s often found researching the next new gadget or building his next aquarium project.
Our Extended Team
From our design studio to our stores, our growing team includes in-house tailors, support staff, store managers, and artisans; each one playing a vital role in delivering the Yellow Dwelling experience to you.
Milestones From Our Journey
● 2017: Launched as a small Facebook page with a handful of products
● 2018: Opened our first retail store in Bangalore and a small warehouse
● 2020: Centralized warehouse and production unit launched
● 2021to 2024 : Scaled to 9 beautiful retail stores across Bangalore, Hyderabad, Chennai, Pune, and Gurgaon—and shipping pan India via our website
● 2024: Rolled out our Expert Home Service in 12 Indian cities
● Today: We have retail presence in 5 cities, Home Visit Service in 12 cities and we ship pan India as well as internationally
● We’re just getting started. As we continue to grow, our focus remains steady: to create beautiful, functional, eco-friendly products that help people create spaces that truly feel like home.
The Vision: To make sustainable home furnishing products available to every consumer.
The dream is to bring The Yellow Dwelling experience to more cities, more homes, and more people who believe in conscious living.
